In an effort to contribute to the global fight against breast cancer, our company has found inspiration in the admirable work of the National Breast Cancer Foundation (NBCF).
The NBCF’s ambitious goal to eliminate deaths from breast cancer by 2030 resonates deeply with our mission and values. Understanding the power of awareness in this battle, we’ve embarked on a unique initiative to increase visibility and support for NBCF’s cause.
To catch the public’s eye and spread the message, we’ve transformed some of our skip bins into vibrant pink landmarks. These Pink Bins are more than just a splash of colour; they are beacons of hope and reminders of the ongoing struggle against breast cancer.
Adorning the sides of these bins is the iconic Pink Ribbon, a universal symbol of breast cancer awareness. This emblem serves as a gentle nudge, urging people to stay vigilant about breast health and to engage with regular breast checks.
Our commitment doesn’t end there. We’re actively encouraging people to visit the NBCF website, a rich resource for information on breast cancer. Knowledge is power, and through educating the public, we believe we can make a significant difference.
Additionally, we’ve established a fundraising, Coastal Waste Skip Bins Pink Ribbon Month, where donations can be made to further NBCF’s research and outreach efforts.
As we embark on this journey of support and awareness, we keep in mind the individuals and families affected by breast cancer. Our Pink Bins are more than a corporate initiative; they are a symbol of solidarity and hope, a visual pledge to stand with those battling this disease.
About the National Breast Cancer Foundation
The National Breast Cancer Foundation, founded in 1994, is Australia’s leading non-profit organization dedicated to funding world-class breast cancer research.
With a vision of Zero Deaths from breast cancer, NBCF has invested over $200 million in over 600 research projects across Australia since its inception. This investment has contributed to a 40% improvement in death rates from breast cancer in the country.
NBCF champions research as a central and critical tool in improving breast cancer outcomes and works closely with the Australian community to support its mission. Their aim is to create a future without the fear of breast cancer, emphasizing early detection, risk prevention, and providing support for those living with the disease.
For more detailed information about the National Breast Cancer Foundation, visit their website at nbcf.org.au.
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